Essay on A Comparison of Two Television Advertisements

A Comparison of Two Television Advertisements Television is the most important medium for advertising, and advertising is a vital component of traditional TV business models. It has always been difficult to assess the benefits of TV advertising as advertisers have traditionally had only a vague idea of who may have seen a particular advert and the actual impact on them. However, they can try and target an audience specifically e.g. time, channel of advert, etc. Most channels gain over 50% of their revenue from TV advertising firms. Without TV adverts, we probably wouldn’t buy half the products that are on show in shops. TV advertising also generates millions of pounds for TV channels, and this†¦show more content†¦Repetition is a good device to use for adverts as it creates a lasting memory effect in the viewer’s mind. The vehicles are all of bright colours e.g. red, white and blue. Bright colours are also useful as they can commonly create a positive link with the viewer’s perception. Once the v oice-over has counted to 3, then the other vehicles start to drive off in different directions. As this happens, music is introduced into the advertisement. This is touch sensitivity by the fall. This song is happy and joyful. It has a guitar melody playing alongside with the cars movements. We see the cars doing various manoeuvres and trying to hide as the vehicles are playing hide and seek. This ‘game’ between the vehicles creates a fast paced advert; another device commonly used by companies which can either create a good or bad effect depending on other various factors such as music, background colour and product. The first impression is effective because it instantly has the attention of the viewer. The catchy music plays a big role, but also with a lot of cars moving around fast and close together it is easy for viewers to remember. The cars are seen ‘hiding’ in various places such as a lift, a supermarket and a rubbish skip. By using common places o f public interest, the viewers can easily identify themselves with the product. The way the vehicles manoeuvreShow MoreRelatedSocietal Standards of Feminine Beauty Essay783 Words   |  4 Pagespresented in all forms of popular and alternative media, bombarding women with images that portray the ideal body. Such standards of beauty are almost completely far-fetched for most women. A majority of the celebrities and models seen on television and in advertisements are well below what is considered normal for American women. â€Å"The average American woman is 5’4† tall and weighs 140 pounds, while the average American models is 5’ 11† tall and weighs 117 pounds. Most fashion models are thinner thanRead MoreThe Effect Of Advertising On A Customers Self Esteem1497 Words   |  6 PagesThe influence of advertisement on a customer’s self-esteem is a vital issue companies must address when deciding how to present their product to the public. 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